4/F., 318 Portland Street, Mongkok, Kowloon

Tel : +852 2391 1628

Fax : +852 2309 7781

© 2019 HHL Group


Established in 1968, He Hsin Long Group is a company dedicated to the retail business of internationally renowned brands in ceramic tiles and sanitary wares.  We are proud and honoured to have served our customers continuously for over half a century, bringing up-to-date products and services to them, we now operate and prosper and grow together with the citizens our great city.

We now operate eight stores in the construction materials districts of Hong Kong Island and Kowloon. Our 20 acres-warehouse, together with our large fleet of transport vehicles, makes us attractive in terms of points of sale, product range and price. In addition, our efficient logistics helps expedite our customers’ renovationative progress with more choices, in a more convenient, cost-effective and swift fashion.

Quality Product

We insist on a diverse range of high quality suppliers.  For over five decades, we carried reputable brands from all over the world, names in ceramic tiles from Italy such as Ceramiche Piemme, LEA Ceramiche, Panaria and d’Imola, those from Spain like Colorker, Refin Ceramic Tiles and TAU Ceramica, as well as Malaysia’s Guocera. The same high standard is likewise applied to sanitary wares: Nobili (Italy), Roca (Spain), Hansgrohe (Germany), Kohler (US) and Perfect Gear (Hong Kong). We offer our customers the most cost-effective choices for sanitary wares across the value spectrum.

  • Retail:We opened & stores in the bustling areas of Hong Kong Island and Kowloon, targeting households and storefronts as our primary customer base.

  • Building materials supplier for public and private developers:We are one of the suppliers for the following projects: Public projects include public housing projects and HOS flats; Private projects include Commune Modern, Marin Point, Harbour Park, Alassio, Yuccie Square and MTR stations.

  • Renovation contractor approved by the Housing Department:We have accredited licences and certificates. For many years, we have been one of the contractors of building and renovation materials for the Housing Department’s construction projects.

Reasonable Price & Excellent Services 

For over five decades, He Hsin Long Group has always adhered to its business principles of authenticity, integrity and reliability. All of our goods are reasonably priced and genuine, with impeccable after-sales service. Our customers place orders with us with confidence, knowing that we only offer them the quality products at the best value while making them feel comfortable and  welcomed.




Our Values

He Hsin Long Group with a history of over half a century in the business has been building homes together with countless households in Hong Kong and overseas. Staying true to our core values, we will continue our mission to create prosperity together with our customers for many more half-centuries to come.


Helping Hong Kong family shape their Dream Home into reality, luxury and value alike.


With the goal of RQE PPS, He Hsin Long Group has become the most comprehensive company in the business and an indispensable merchant to our customers.

  • Reasonable Price

  • Quality Products 

  • Excellent Service


Core Values

  • Genuine goods at reasonable prices

  • Customers first 

  • Integrity and reliability

  • Team spirit


Genuine Goods

He Hsin Long is a member company of the "No Fakes Pledge" Scheme under the Hong Kong Intellectual Property Department. We deal in genuine goods and refrain from selling or dealing in counterfeit and pirated goods. The “No Fakes” logo is conspicuously positioned in our stores, so that customers can easily identify our reliable status and shop with confidence.